Filmmakers and food lovers Jen and Grant dive into the issue of waste from farm, through retail, all the way to the back of their own fridge. After catching a glimpse of the billions of dollars of good food that is tossed each year in North America, they pledge to quit grocery shopping cold turkey and survive only on foods that would otherwise be thrown away. In a nation where one in 10 people is food insecure, the images they capture of squandered groceries are both shocking and strangely compelling. But as Grant’s addictive personality turns full tilt towards food rescue, the ‘thrill of the find’ has unexpected consequences.
Featuring interviews with TED lecturer, author and activist Tristram Stuart and acclaimed author Jonathan Bloom, Just Eat It looks at our systemic obsession with expiry dates, perfect produce and portion sizes, and reveals the core of this seemingly insignificant issue that is having devastating consequences around the globe. Just Eat It brings farmers, retailers, inspiring organizations, and consumers to the table in a cinematic story that is equal parts education and delicious entertainment.
Grant’s background is in composing music for film and television. He is formally schooled in audio engineering and produces his own music under the name Phontaine. He has released three albums, created the score for a number of productions, and secured placements in hit shows and films such as Damages, Limitless, and Sacred Planet Imax. After working closely with top filmmakers, moving from music to being behind the camera was a natural progression. He directed the feature documentary The Clean Bin Project (2010) which won 9 festival awards and toured internationally. Just Eat It is his second feature film.
A spatial analyst by trade, Jenny is also a writer, producer, and zero-waster. She is the woman behind the clean bin project blog, and she produced the 2010 film of the same name which documented a year living zero waste. She has spoken around the world on the topic of recycling and waste reduction including a tour across Canada by bicycle with The Clean Bin Project film. Jen spends her fair share of time both in front of and behind the camera, and can be found researching, recycling, and making things from scratch. Just Eat It is her second feature film.